SEO Copywriting is a systematic and analytical approach to creating content for your website putting your business ahead of the competition. It is a technical method of writing, requiring attention to metrics, as well as knowledge of how search engines analyze and assess your site.
SEO literally stands for Search Engine Optimization. Which means in simple terms, the process of increasing the visibility and rank of your website - via a process of assisting search engines to understand your site in technical detail.
It is a powerful and effective form of advertising that puts your website in the limelight - rising in popularity through the digital world.
Technically speaking, SEO Optimization has evolved by leaps and bounds over the last 30 years. The criteria for assessing quality of content have evolved not only in the last 5-10 years, but even in the last two years. The SEO landscape is in a state of constant change. Key factors in the way your site is analyzed, may have even changed from last year, or even a few months ago.
While careful attention to metrics and technical skill is essential, your website is there to be read by netizens all over the globe.
The better your SEO Strategy, the more people around the world will read about you and your business. While technical knowledge is very important, reader response and human connection is also essential. In other words...
You would be surprised at how many bland, formularized and meaningless webpages there are out there on the internet. You need to surpass the competition with technical expertise and creativity.
It may seem obvious that your first point of public contact on the internet is exciting, informative and original... Although you would be surprised how many of your competitors are more than willing to serve up generic junk text destined to go nowhere. Why present your business to the public in a format, that is the same as millions of others?
Just for a moment, think back to a time when you found paragraphs of dreary, generic, monotonous text while scrolling through the internet. How did you feel? What emotions did you experience? What thoughts came to mind as you read?
And, most of all...
What was your impression of the business or person delivering those words to you?
Now, think if you or your business would like to project the same type of image that you experienced.
Generically produced text is definitely not a smart strategy for success in the world of SEO. A Multi-Directional, High Impact Content Strategy is essential to drive your traffic and engagement to your business to Star-Like-Levels.
Instead of hammering away at cold calls - turbo-charged SEO Content brings the attention of the world, inbound to your site. Your site becomes a magnet for the attention of people exploring the web all around the world. While many strategies focus Outbound with non-stop cold contact, SEO Copywriting is a highly effective form of Inbound Sales.
Interesting and informative SEO Copywriting will draw the attention of your market, even while you rest. Investing in the quality of your first point of contact with potential customers can bring in leads you never even knew existed.
New customers and clients will naturally interact with your work through the Power of Interesting and Informative Content available to interact with anytime. By investing in quality, the results will be perpetual growth in traffic, engagement and repeat visitors - without having to constantly direct the market to your site.
Having a Go Get Em High Performance Copywriter on call - Gives You the Benefit of Time. Running a business is hard and takes a lot of energy. The last thing any business owner wants to do at the end of a long day is keyword analysis, editing and developing high-energy, carefully worded compositions. Investing in SEO gives you - time with your family, your loved ones and doing what you love doing outside of work.
Everybody likes a bit of loving attention. So does your website, business and public image. Your website is one of the first points of contact for your business. You want the message to deliver a strong and powerful impression. If the message your site delivers reaches the hearts or your audience, that impression is going to have longevity - going far beyond the competition.